David Sibbet | Leading Change
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Facilitating Social ChangeWhile looking through some past work I came across this Partners for Change model that I co-developed with Sissel Waage, then VP of R&D at The Natural Step. We’d worked together at a fascinating symposium at the Weatherhead School at Case Western University in late 2003 bringing together social scientists and activists who had deep experience in social change. This process drew on our long experience facilitating cross-sector meetings.

We came away convinced that people sharing stories across some of the traditional boundaries is critical in finding ways forward around the challenging issues of our time, like global warming and growing inequities between rich and poor. We realized that both big-picture thinking and deep dives into feelings and personal responses needed to come together to create any kind of shift in thinking and action.

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I found this original graphic of National Semiconductor’s strategic vision in my files and was prompted to tune up the extensive case study of how The Grove successfully used large-scale graphics to deploy the NSC vision worldwide over four years in the early 1990s. It is the most extensive application of Grove Storymapping™ to date, and the success model for much of our current work. Check out the National Semiconductor case study at The Grove’s website for further background.

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