National Semiconductor

In the early 1990s, The Grove helped to guide the turnaround of National Semiconductor (NSC) with a large-scale visualization of new CEO Gil Amelio’s vision. At the same time, we worked with the internal change team that was supporting the transformation. We collaboratively designed a Leading Change program for the top five hundred managers and trained the internal staff that led those programs. As the transformation proceeded, our consultants conducted more than a dozen visioning processes for groups and divisions.

The turnaround was successful. We created four iterations of the large Grove Storymap&trade shown here and more than a dozen supporting Storymaps for NSC groups and divisions. NSC also successfully implemented graphic facilitation training within the corporate staff. In 1994, the company had a 96 percent vision recognition worldwide among its 125,000 employees, according to its employee survey.