Saturn History

In 1988 John Weigand, OD consultant to Skip LeFaux, President of Saturn, called to asked if I would help him create a visual history of Saturn. “I want to use it to orient the 3,000 new employees that are going to start working in Spring Hill when we open our plant” he said. but he had a second reason. Saturn management and labor were not in agreement about the vision of Saturn, and he needed a context in which they could work out their differences. Arguing over their history would be a unifying experience he surmised. A several hour video taped session with about 20 of the founders and two sessions with a small team who could correct facts and tune the messages, resulted in a draft that John could take to his management for approval. When he close the door on the meeting the place erupted, as different graphics provoked memories and arguments. When the thrashing was over they had a unified vision of their history, and a stronger sense of their future. Saturn commissioned an extension in 1992, an image of which was never taken, unfortunately.