I woke up this morning thinking about freedom and independence, not just because it is the celebration of the United States freeing itself from England, but also because it is the anniversary of my freeing myself to create my own business.
That was back in 1977 when I set up a personal consultancy focused on organization development, communications, and graphic & design. My logo was a bright yellow spot, looking a bit like a light bulb. Here’s the image. (Note: I don’t live on 6th Avenue any more.)
Looking back the feeling of excitement about declaring “independence” didn’t last very long. I wasn’t very “free” in those early days, in the ways that mattered most. Deciding to be “independent” I was also deciding to take on a new set of responsibilities. I now had to do my own marketing, selling, writing, fulfillment, invoicing, and all the other things that make a company a company. My little startup was really nothing more than idea, and the next three years were a slide into challenge after challenge as I struggled to figure out how to run a business.