National Semiconductor Turnaround

I found this original graphic of National Semiconductor’s strategic vision in my files and was prompted to tune up the extensive case study of how The Grove successfully used large-scale graphics to deploy the NSC vision worldwide over four years in the early 1990s. It is the most extensive application of Grove Storymapping™ to date, and the success model for much of our current work. Check out the National Semiconductor case study at The Grove’s website for further background.